How do I configure the Infusionsoft (Keap) pixel on Hotmart?

If you use Infusionsoft (now known as Keap) to manage marketing automations, you can integrate the tool with Hotmart to track your contacts’ behavior on pages hosted within the platform.

Once this integration is configured, Keap’s tracking code will be loaded on specific Hotmart pages, allowing you to use this information in campaigns, audience segmentation, and automations within your account.

In this article, you’ll learn how to configure the Infusionsoft (Keap) pixel on Hotmart and understand which pages can be used to trigger events and automations.

How does the Infusionsoft (Keap) integration work?

This integration allows Keap’s tracking code to be loaded on Hotmart pages related to the purchasing process.

When a visitor has already been identified by Keap—for example, by submitting a form or interacting with a campaign—the tool can associate visits to these pages with the corresponding contact.

This allows you to use these page visits as triggers for automations, audience segmentation, and other actions within Keap.

How do I configure the Infusionsoft (Keap) pixel on Hotmart?

To configure the integration, follow the steps below:

1. Log in to your Hotmart account at https://app.hotmart.com.
2. In the side menu, click Tools, then Show all.
3. Search for Tracking Pixel.
4. Select the product you want to configure.
5. Then, choose the Infusionsoft (Keap) option.
6. Enter your Keap account name.
7. Select the event types you want to track. At this stage, carefully review the advanced settings as well. Then click Continue.
8. Once you have finished, click Save.

After saving the configuration, Hotmart will automatically load Keap’s tracking code on compatible pages within the platform.

How can I use Hotmart events in Keap automations?

After completing the setup on Hotmart, you can create automations within Keap using page visits as triggers.

When setting up a page visit-based automation, use the URL that corresponds to the stage of the customer journey you want to track. The following tracking URLs are available:

• Hotmart sales page (Referral): px.hotmart.com/px/infusionsoft/referral.html
• Checkout page (Checkout): px.hotmart.com/px/infusionsoft/checkout.html
• Thank-you page (Purchase): px.hotmart.com/px/infusionsoft/purchase.html

Each URL represents a different stage of the buyer’s journey within Hotmart. This allows you to create specific automations for visitors who reached the checkout page or for customers who completed a purchase, for example.

What should I consider when configuring automations in Keap?

Campaign, trigger, and automation settings are managed directly within Keap and may vary depending on the version of the tool you are using.

For this reason, we recommend consulting Keap’s official website for the most up-to-date instructions on:

• Creating campaigns and automations.
• Configuring page visit triggers.
• Contact segmentation.
• Reporting and conversion tracking.

Frequently asked questions

❯ Do I need to manually install Keap’s tracking code on Hotmart pages?

No. Once the integration is configured on Hotmart, the tracking code is automatically loaded on compatible pages within the platform.

❯ Does the pixel identify all visitors to Hotmart pages?

Not necessarily. Tracking works most effectively when the visitor has already been identified by Keap and has a cookie associated with their contact record.

❯ Can I use the integration to trigger automations after a purchase?

Yes. You can use the thank-you page URL as a trigger within Keap to start campaigns and automations related to a completed purchase.

❯ Does Hotmart provide support for creating campaigns in Keap?

No. Hotmart provides the pixel integration, but campaign and automation setup must be carried out directly within the Keap platform.