How to create and manage groups in the Members Area?

If you use Hotmart's Members Area to host your course, you can organize your students into groups. This feature allows you to create customized distribution and sales strategies for your products, ensuring a more personalized experience for your students.

By default, when you create a product in the online course, subscription, or online event format, the system automatically generates a default group. All students who purchase the product will be added to this group, as long as no other groups have been set up. However, you can create new groups and link them to specific offers, giving you greater control over content access.

In this article, you’ll learn how to create and set up groups in the Members Area, understand group association rules, and find answers to common questions about this feature.

How to create a new group in the Members Area?

❯ To create new groups, follow these steps:

1. Log in to your account: https://app.hotmart.com.
2. In the left-side menu, click Products and select Members area.
3. Choose the members area where your product is registered.
4. In the left-side menu, click Products and select the desired product.
5. On the next screen, go to the Groups tab and click the Create group button.
6. Enter the group name and define whether it will be the default group.
7. In Associate offers, select the offers that will direct students to this group. If you don’t have an offer yet, click Create offer, and once it’s created, return to link it to the group.

After creating groups for your products, you can also:

• Create groups with different content: in the Groups tab, find the group you created, click the three dots to its right, and select Edit. On the new screen, go to the Main Modules tab and check the box next to the module title to make it visible to the group. Then click Save. Next to each module title, you’ll see visibility information, showing whether it’s visible or hidden for members of the group. When creating new content pages in the Members Area, you can define which groups will have access. Learn more about this in this article.
• Set up content drip and expiration date: Each group can have specific access rules, such as availability time and progressive release. Find out how to set these options in this article.

Important rules about groups

When managing groups, it's important to keep the following rules in mind:

• The default group cannot be deleted.
• An offer can only be linked to one group. However, a group can have multiple offers associated with it.
• To ensure students are added correctly, always use the specific link of the offer linked to the group. You can find this link in this article.
• Each student can only be in one group at a time.

Frequently Asked Questions

❯ How do I move a student between groups?

If you need to move a student from one group to another, follow these steps:

1. Access the members area where your product is registered.
2. In the left-side menu, click Products and select the desired product.
3. In the Users tab, find the student you want to move.
4. Check the box next to the student’s name.
5. Click Actions and select Change group.
6. Choose the new group and confirm the change.

Important: When a student is moved to another group, they will only see the content, comments, and settings of the new group.

❯ Why aren’t my students being added to the correct group?

If students are not being directed to the expected group, check these points:

1. Verify that the group is linked to the correct offer.
2. To ensure students are added automatically, share the specific link of the offer associated with the group.

To find this link, follow these steps:

1. Log in to your account: https://app.hotmart.com.
2. In the left-side menu, click Products and select My products.
3. Choose the desired product.
4. In the left-side menu, click Coupons.
5. Find the corresponding offer and click the three dots next to it.
6. Select Links to this coupon and copy one of the links to share.

Any buyer who uses this link will automatically be added to the group linked to the offer.

❯ Why can’t my students see the lessons?

If a student is unable to view the content, there may be several reasons:

• The content may not be linked to the student’s group. In this case, you’ll need to enable it for the group or move the student to a group with access to the material.
• The access period may have expired.
• The lesson may be unpublished, or the video may be unavailable.
• The content may be password-protected.

To fix the issue, check each of these points and determine the best solution.

❯ How do I delete a group?

If you need to delete a group (except the default group), follow these steps:

1. Access the members area where your product is registered.
2. In the left-side menu, click Products and select the desired product.
3. In the Groups tab, find the group you want to delete.
4. Click the three dots next to the creation date and select Delete.
5. Confirm the deletion by clicking Yes, delete.

Important: Students in that group will automatically be moved to the default group and will lose access to content exclusive to the deleted group.

❯ Can I manually add students to a group without them making a purchase?

Yes! You can grant access to a student without requiring them to make a purchase. To do this, you need to manually import the student. Check out the step-by-step guide in this article.

❯ How do I view the content drip and expiration date settings for each group?

Content settings are displayed per content item. To check the content drip and expiration settings for each group, follow these steps:

1. Access the members area where your product is registered.
2. In the left-side menu, click Products and select the desired product.
3. In the Content tab, find a module and click the down arrow to show the content pages.
4. Choose a content page, hover over its name, and click the Edit button.
5. On the new screen, go to the content drip and expiration section to check the settings for each group.