How do I set up and manage my Members Area?

The Hotmart Members Area is the environment developed for hosting, organizing, and delivering digital courses and exclusive content!  With it, you can create a customized space designed to facilitate content management, boost class engagement, and offer a secure, optimized learning environment.

In this article, you will learn what the Members Area is, its main features, and how to set up your space.

What is the Hotmart Members Area?

The Members Area is Hotmart’s exclusive space created so that you, the Creator, can host online courses, events, communities, subscriptions, and supplementary materials all in one place.

With an intuitive interface, it offers ease of use to easily configure your environment. Additionally, it features its own Video Player that protects your content, allows customization with your brand's visual identity, and has a refund request rate that is 40% lower compared to external members areas.

How do I create my Members Area?

To start using the Members Area, you must have a product already registered on the platform. If you haven't created your product yet, check the step-by-step guide in this article.

When registering a product in the online course or subscription format, you will be automatically directed to create your space. However, you can also set this up manually according to your needs.

To create your area, follow the steps below:

1. Log in to your Hotmart account: https://app.hotmart.com.
2. In the left side menu, click Products and then Members Area.
3. On the screen that opens, click + Create Members Area.
4. Choose a name for your space and customize the access URL.
5. Select which products you want to include and click Next.
6. Complete the setup to have your environment ready for use.

How do navigation and the Members Area menu work?

Upon accessing your Members Area, you will find several tools in the left side menu, designed to cover all your business needs. Here is what you and your team will find in each of them:

If your Members Area menu is in the new experience, where the side menu adapts to your business journey and displays tools progressively, access this article for more details.

❯ Products: manage all the products in your Members Area in one place.

By clicking on Products, you will find the list of all products in your Members Area. Clicking the three-dot menu on each product gives you access to the options Edit, Customize image, Show promotional links, and Move Product.

• Clicking Edit allows you to change content, adjust settings, activate the showcase, customize the display, configure the certificate, and manage users, classes, comments, and communities.
• In Customize image, you access the screen to organize the display of modules and set the banner, avatar, and showcase cover images.
• In Show promotional links, you can check the Hotlinks generated for both you and your Affiliates to sell the product, along with extra promotional materials and additional links.

❯ Communities: create spaces to interact with your students and ensure engagement.

By clicking Communities, you can create communities and access the list of communities related to your Members Area. By clicking the three-dot menu next to each community, you can manage it and customize the cover or icon. With the Student view button, you access your members area and, in the left side menu, you can view your communities and create new posts for members.

In the Settings button, edit the basic information, access settings, and permissions for your community. To learn more, consult this article.

❯ Schedule: organize and schedule streams and events for the Members Area.

By clicking Schedule in the left side menu of your Members Area, you can manage and schedule three event formats: Live (live streams), Online event, and In-person event.

The tool handles scheduling a Live stream, notifications, and organizing the broadcast, requiring you to insert a virtual room link generated on external platforms like Google Meet, Zoom, YouTube, or another of your choice.

To learn more, consult this article.

❯ Moderation: manage and monitor your students' interactions.

Access this tab to moderate comments and replies left on your products. You can filter by specific products and organize by status: Approved, Pending, Hidden, or Spam.

To learn more, consult this article.

❯ Members: manage and track your audience's progress.

By clicking Members, you will see a list of all members who have access to your courses. In this space, you can manage users in a unified way, using the filter to locate users by product and check more details.

By clicking the three-dot menu to the right of the user, you can:

• User details: check the user's average progress, engagement, personal data, and access information. Additionally, see the list of products that student has access to.
• Resend access: resend the members area access credentials to the student.
• Block or unblock access to products: choose to block or unblock that student's access to certain products.
• Change class: change the class/cohort the student is in. For more information about classes, check this article.
• Delete: remove users who were imported (i.e., non-buyers) from your members area or specific products.

To check more information about student management, access this article.

❯ Sales: activate tools to create ads and increase your sales. This is your monetization dashboard. Here you can configure:

• Audience discount: set which offers will be displayed on your members area home screen for students and which ones will be shown to users who are not yet students. See how to set and display offers on your members area home screen by consulting this article.
• Sales page: enable the sales page for purchases directly from your members area home screen. Visit this article for more information.
• Ads: create ads inside your online course. Check the step-by-step guide in this article.
• Additional modules: create paid additional modules so students who already have your product can purchase more supplementary and exclusive content. See how in this article.

❯ Bundles (Combos): create joint offers of multiple products at the same time.

By clicking Bundles, you can activate offers, offer product combinations to your audience, and increase engagement in your members area. This is another great strategy to boost your sales, provided within the Members Area. To learn about bundle types and how to set them up, consult this article for more info.

❯ Customization: customize your members area with your brand's identity.

By clicking Customization, you can customize the look of your members area, the product showcase, the login screen, as well as each added product.

• By clicking Edit theme, you can edit the main visual of your members area. Here, you can choose the colors and theme that will define the visual identity of your Members Area.
• By clicking Showcase > Customize, you can set a dynamic banner that appears on your members area's home page, ideal for highlighting ads, offers, or important messages. Furthermore, you can organize your content into sections, making navigation easier for students.
• By clicking Login page > Customize, you can add a background image for the login screen.
• And by clicking Customize, located to the right of each of your products, you will be directed to that product's customization screen.
• To preview how it looks, simply click the eye icon button.

Consult this article for more details on each of the available customization options.

❯ Gamification: encourage your students to achieve better results.

Create a competitive and interactive environment. On this tab, you build scoring logics and establish rules for students to unlock rewards and achievements throughout the course. To learn more, consult this article.

❯ Insights: intelligence and performance analysis of your content.

Gathers advanced reports on Courses, Communities, Gamification, and Hotmart Tutor.

You can analyze your audience's behavior and even rely on the platform's Artificial Intelligence (Explore with AI option) to receive suggestions for new products based on your students' main questions and searches.

Learn more about Insights in this article.

❯ Settings: define information and tools for your members area.

By clicking Settings, you can configure certain information and tools for your members area.

On the General information tab, you can set the name of your members area, as well as customize the URL with a custom domain. Learn more by consulting this article.

On the Tools tab, you can define exclusive tools for your Members Area:

• Tracking pixel: monitor the behavior of your consumers and your ads. To learn more, consult this article.
• Tutor: use a smart assistant that learns from your content and answers your students' questions via a chat. Consult this article for more information.
• Web app: allow your students to create a shortcut to your members area on their mobile home screen. For more information, visit this article.

How do I add and move products in the Members Area?

After creating your space, you can organize it however you prefer, adding new content or moving products between different areas.

To add an existing product to your Members Area, follow these steps:

1. Log in to your Hotmart account.
2. In the left side menu, click Products and select Members Area.
3. Choose the desired members area.
4. In the side menu, click Products and then Add product.
5. Select the products you want to include and click Finish.

If you need to move a product from one Members Area to another, the path is:

1. Log in to your Hotmart account.
2. In the left side menu, click Products and select Members Area.
3. Choose the members area where the product is currently located.
4. Click Products in the left side menu.
5. Locate the product, click the three-dot icon, and select Move product.
6. Select the new destination Members Area and click Next to confirm the action.

Frequently Asked Questions

❯ Can I add the same product to two Members Areas?

It is not possible to add the same product to two Members Areas. However, you can create different products and import content between them. This way, you can have different products in separate members areas, but with shared content. To learn more, consult this article.

❯ Can I delete a product from a Members Area?

It is not possible to delete a product from a Members Area. However, you can move it to another Members Area created by you by following the steps indicated above in this article.

❯ Do students lose access to the product when I move it to another Members Area?

When moving a product between different Members Areas, the product link will be updated, and the student will not be able to access it via the previous link. However, students will be able to access the product through the My purchases menu upon logging into the platform.

❯ Can I delete a Members Area?

Yes, but only if there are no products linked to the Members Area in question. If it has associated products, you will need to move them to another Members Area before deleting.

After moving the products, you can delete your Members Area by following the steps below:

1. Log in to your Hotmart account at: https://app.hotmart.com.
2. In the left side menu, click Products and then Members Area.
3. In the desired Members Area, click the 3-dot menu, then click Delete.
4. Select the reason for deleting the Members Area and confirm that you want to delete it.

❯ Is it possible to edit the name or URL of a Members Area?

The name can be changed at any time in the Members Area Settings tab. However, the URL cannot be edited after creation. You can, however, configure a custom domain by following the steps in this article.

❯ Is it possible to use the Members Area for product bundles?

Yes! The individual products that make up the bundle must be linked to the Members Area so that students can access them.

❯ Can I preview what my Members Area looks like while I edit it?

Yes! In the Members Area, you can check a real-time preview of how your Members Area and the products hosted in it are looking. To activate the preview, follow the steps below:

1. Access your account and click Products > Members Area, in the left side menu.
2. Choose the desired Members Area and click Products.
3. Now, you can preview your Members Area in two ways:
   • Preview your Area's Showcase: Click the Preview (How it's looking) button in the upper right corner of the screen to see your Members Area's home page.
   • Preview a specific product: Click the Preview button next to each registered product to see how it will be displayed inside the Members Area.

Furthermore, you can test the experience from different perspectives, such as: Creator, Member with access, User without access, and Logged-out user. For product previews, you can also select the view by classes/cohorts. To choose your preview perspective, just access the preview screen and select the option in the upper right corner of the screen.

❯ Can I migrate a product from my external members area to the Hotmart Members Area?

Yes! If you have one or more products registered on Hotmart and hosted in an external members area, you can migrate them to the Hotmart Members Area at any time. For more details on the process, follow the instructions in this article.