How do I create and use my Dynamic Alternative Hotlinks as an affiliate?

With Dynamic Alternative Hotlinks, you can turn content from a creator-approved website, like a specific checkout page or an exclusive offer—into a personalized sales link that includes your tracking code.

In this article, you'll learn how this tool works, get step-by-step instructions to generate your own dynamic links, and find out how cookie tracking works to ensure you receive your commissions.

What are Dynamic Alternative Hotlinks?

Dynamic links are tools given to affiliates to customize where their promotional campaigns lead.

Unlike traditional links, which only direct buyers to the main sales page or standard checkouts, the dynamic version lets you find relevant content within the creator's domain and send traffic directly to it.

How do I create my own dynamic link?

To set up your personalized link, just follow these steps:

1. Log in to Hotmart at app.hotmart.com.
2. In the left-side menu, click Products, then My Products, and select the I'm an Affiliate tab.
3. Find and click the product you want to promote.
4. In the top menu, click the Links Created by Me tab and click the Create Promotional Link button.
5. In the domain field, you'll see a list of websites approved by the creator. Select the domain you want to use.
6. In the URL field, paste the link of the creator's internal page you want to turn into a Hotlink.
7. Give your link a clear name (this is essential for tracking your campaign metrics) and click Save.

This customization option will only be visible if the creator has enabled domains for affiliates, as explained in this article.

How does commission tracking work on alternative pages?

As soon as a potential buyer clicks your custom Dynamic Hotlink, a cookie is saved in their browser.

If they browse the creator's external page, click a button for Plan A or Plan B, and buy any of those offers within the cookie's expiration period, the system tracks your referral and credits you with the commission.

Frequently Asked Questions

❯ If the creator's external page has two different offers, will I still get my commission?

Yes. As long as the buyer accessed the page through your Dynamic Hotlink and the tracking cookie is active in their browser, the system will identify the sale of any offer linked to the product. Your commission will then be calculated based on the percentage set by the creator for that specific plan. 

For more information on cookies, check out this article.

❯ Can I use tools like Hotmart Pages to build my own pages and use dynamic links? 

Yes. You can use Hotmart Pages to build your own lead capture pages. Simply add your Dynamic Hotlink or the provided alternative checkout link to your landing page's call-to-action (CTA) button to direct users straight to checkout.

❯ Why don't price changes made by the creator show up instantly in my link? 

When creators update prices or run promotions without changing the URL structure, the prices update dynamically on the page. However, if the creator sets up a new offer with a completely new and different checkout URL, you'll need to generate a new Dynamic Hotlink pointing directly to that new address.

❯ Why is my dynamic link showing an error or not tracking correctly?

To validate a dynamic link, the format you enter must perfectly match the format registered on the website's server.

Example: If the creator's approved domain uses https://, the URL you paste when creating your dynamic link must also start with https://. If there's a protocol mismatch (one using http:// and the other https://), the platform won't be able to validate the connection, preventing traffic from redirecting properly.