How to access the Insights in the Members Area and track my course metrics?

Members Area Insights is the ideal tool to track your course performance and understand your students' behavior. With it, you can view detailed data on engagement, progress, and student participation in your members area. These insights help you make strategic decisions to improve the learning experience and optimize your content.

In this article, you'll learn how to access Insights and explore all available features to gain valuable information into your courses.

How to access Insights in the Members' Area?

❯ To access Insights data, follow these steps:

1. Log in to your Hotmart account via https://app.hotmart.com.
2. In the left-hand menu, click Products, then select Members area.
3. Click on the desired members area.
4. In the left-hand menu, click Insights.

By following these steps, you'll have access to detailed information displayed in organized charts and tables, making data analysis and interpretation easier.

What information is available in Insights?

Insights is divided into 3 main tabs:

1. Insight Cards: In the cards, you’ll find suggestions for opportunities identified based on analyses of your learners’ behavior within the product. They are divided into 3 sections:
   • Product ladder: Ideas for product formats that your learners are already looking for.
   • Content: Suggestions for new content or modules for the course, based on what generates the most questions.
   • Audience: Provides an analysis of the audience based on interactions with the product and their questions.
2. AI Chat: In the Insights panel, you can chat with the AI and explore more directly the data you want to dive deeper into.
   • By clicking Explore with AI in the upper right corner of the screen, you can start a conversation from scratch, or by clicking Explore Insight within one of the cards, you can start from that specific insight.
3. There are sections at the bottom of the Insights panel, each providing specific metrics to help you manage your members area:

• Courses: Tracks course performance metrics.
• Communities: Displays engagement data, number of members, and interactions within the community. Learn more about Communities here.
• Gamification: Provides information on rankings, scores, and student interactions. Learn more about Gamification in this article.
• Tutor: shows how students are interacting with the virtual assistant in the Members Area, allowing you to track the number of interactions and the questions related to the course content. Learn more about the Tutor in this article.

Below, we explain in detail how to explore the Courses tab and better understand the available metrics to track your students.

❯ Courses: How to explore key metrics and interpret them

In the Courses tab, you’ll find several metrics that help you understand the performance of your content.

Important: Use the available filters to refine your search by product and specific time period.

❯ At the top of the screen, three key indicators provide an overview of your course:

• Newly enrolled students: Shows how many students gained access to the course during the selected period (via purchase, invitation/import, or free access). If a student purchases multiple courses, they will be counted in each one.
• Students who accessed the courses: Displays the number of students who accessed the course within the selected period, regardless of when they gained access.
• Students who started the courses: Indicates how many students began consuming the content within the selected period.

Clicking See more allows you to see a table with detailed information.

 

❯ Below that, the Total number of accesses to the courses metric shows the total number of accesses made by students in the selected period, considering any type of entry (purchase, invitation/import, or free access).

By clicking Explore metrics, you can view a detailed table with individual student access records.

 

❯ The Student Lifecycle chart helps you understand how your students are behaving in the course over time. It shows, week by week, who joined, who stayed engaged, who came back, and who stopped accessing the content.
With this, you can better visualize your students' engagement and think about actions to boost participation and learning. Each student can have a different status each week, depending on how they interact with your content. Here’s what each status means:

• 🟢 New Students: The student accessed the course for the first time that week.
• 🔵 Retained Students: The student accessed the course last week and also this week.
• 🟡 Recovered Students: The student didn’t access the course last week but came back this week.
• 🔴 Inactive Students: The student didn’t access the course this week but had accessed it before.
  
  

The status always refers to the current week. In other words, it shows where the student is in their journey this week, not their full historical path.

The time filter defines which weeks will be considered to calculate each student’s current status in relation to the course. Even if you select a longer period (like 30 days, 3 months, or 6 months), the system does not display the full week-by-week history. Instead, it uses the weeks within that range to understand the student’s recent behavior and assign a single, current status per course.

By clicking Explore metrics, you'll access detailed charts and a table with each student’s status for the selected period. Remember, a student enrolled in multiple courses will appear more than once in the table.

How to use Insights data to improve my courses?

The data available in Insights is crucial to understanding student behavior and improving course performance. With these insights, you can:

• Improve student retention and Enhance content: Create new content based on your students’ main searches and questions.
  
• Track growth: Use new enrollment data to assess the impact of your marketing campaigns.

Frequently Asked Questions

❯ Why aren't the recommendation Cards or AI Chat appearing for me?

The Insights dashboard uses Artificial Intelligence to recognize patterns and suggest actions. For the system to calculate accurate trends and avoid inconsistent strategies, your product must have a steady and recent volume of interactions (such as lesson comments and Tutor usage).

If your product is a recent launch that doesn't have much content consumption yet, or if the class has been inactive over the last few weeks, the tool will temporarily pause displaying the cards, and you won't be able to access the AI Chat. As soon as the volume of interactions returns to a safe margin for statistical analysis, the metrics and suggestions will automatically start updating on your screen again.