An offer is an option for you, Producer, to associate a different price to the same product. This enables you to use strategies such as offering a discount, for someone leaving your site, or for those that go through your entire autoresponder sales funnel but don’t actually go through with the purchase.
Creating offers is an important part of your product sales strategy so you can increase your conversion rate and better assess the needs of your target audience.
Creating an offer
To create an offer for your product, you must:
- Access your Hotmart account using the link: https://app-vlc.hotmart.com/login
- In the side menu, click on Products, and then on the option I'm a Producer and choose the desired product
- In the internal menu of the product, select Pricing and Offers
- Click on New price
- Fill in the information and click Save.
To access the offer’s links, return to the screen where all created offers are displayed. On that page, click on the 3 dots on the right side of the offer and click on Links for this offer.
Do you have more than one offer? Then read below:
If you have more than one offer, one of them will be the base price.
If you want to change the base price offer, just click on the 3 dots next to the offer you want to change, click Make Base Price, and then click Continue.
Important: the change takes a few minutes to process.
How to use the links of an offer?
The Standard Checkout link will direct the buyer to the Checkout pages with the prices that you registered in the offer.
In order for you to offer the Affiliate the Hotlink of an offer, you must turn the checkout link into an alternative page. To access the steps of this process, visit our article: What are alternative and dynamic sales pages and how to enable them?
If you have any questions regarding the creation of an offer for a subscription product, contact our Customer Support.
Note: you can choose between installments without fees for your customer and Installments with fees for your customer. The difference between the two is that in the former, the fees generated by the installments are the responsibility of the Producer.
Keep in mind that every alternative price will have its own direct payment link.
You can manage the offers registered in the internal menu of your product. Just click on Offers to view the offer codes and coupons, edit, or delete it.
Attention: If you want to remove your offer, you will prevent new people from buying your product at this price. People who had already bought your producer for this offer will not be impacted.
Trackability and Commissions
It is important to make it clear that, even using an offer link on the Producer's website, Hotmart is still able to track the source of Affiliate sales as always. Logically, if the buyer purchases the product at a discounted value, this value will also reflect the commission amount received by the Affiliate.
Exclusive Use for External Pages
The Offers feature can only be used on products that have External Sales Pages. Hotmart's standard sales pages do not change with respect to Offers.
If you have any questions or problems regarding this issue, we suggest you contact our Customer Support with the subject CREATE OFFER for clarification.