How to enable discounts in my Hotmart Club's product display?

The Dynamic Discounts feature in the Hotmart Club Product Display allows you to offer personalized prices to different audiences: students and non-students. With this tool, you can encourage students to make additional purchases by offering exclusive prices to those already in your members area. For those who haven’t purchased yet, you can set different offers to encourage their first purchase.

Before activating discounts, it’s important to ensure that your products are available in your product display. To learn how to enable your products in the product display, check out this article. If you haven’t set up your members area in Hotmart Club yet, follow the step-by-step instructions in this article.

Once your products are available on the display, you can configure audience-based discounts. To do this, follow these steps:

1. Log in to your Hotmart account via this link https://app.hotmart.com.
2. In the left-hand menu, click Products and select Members area.
3. Choose the members area you want to configure and click to access it.
4. Inside Hotmart Club, click on Products in the left-hand menu and select the desired content.
5. Click on the Product display tab and check the option Showcase this product on the display.
6. Click on the arrow icon to the right, in the Set price and discount by audience section, to adjust the prices displayed.
7. In the price setting screen, you’ll see the current offer shown in the display (Active price) and the following options: 
   • Change the active price: click the icon and drag it to the right to adjust the price displayed in the display. Then, select the desired offer.
   • Hide price: click the icon and drag it to the right if you prefer not to show the product price in the display.
   • Enable discount for students: click the icon and drag it to the right to activate the discount for students. Then, set the discount percentage to be applied to the active price.
   • Enable discount for non-students: click the icon and drag it to the right to activate the discount for non-students. Then, set the discount percentage to be applied to the active price.
8. After finalizing the settings, click Save in the upper-right corner of the screen.
   
   

❯ Important information:

• The dynamic discounts feature is being rolled out gradually and may not be available to all users yet. However, soon all Hotmart Club users will have access to this option.
• It is not possible to customize prices and discounts while the free registration option is active. To learn how to disable free registration, check out this article.