How to Use Hotmart Recommends to Suggest Products and Boost Sales

Hotmart Recommends is a tool that leverages Hotmart’s data intelligence to suggest relevant products to your customers. With this feature, buyers who complete a purchase on your page can see complementary or related products, increasing your chances of conversions and driving more sales.

In this article, you’ll learn how Hotmart Recommends works, the requirements for activation, and how to configure the tool’s main options.

 

What is Hotmart Recommends, and How Does It Work?

Hotmart Recommends suggests products to customers immediately after they complete a purchase, displayed on the Thank You Page. Think of it as offering a valuable add-on to enhance the buyer's experience.

❯ Here’s an example: A customer purchases your cooking course. As soon as the transaction is completed, they see your recipe eBook recommended on the Thank You Page. This combination not only adds value to their purchase but also increases the likelihood of a new conversion while they’re still engaged.

How to Activate Hotmart Recommends

The good news is you don’t need to do anything to activate Hotmart Recommends. The tool is automatically enabled for creator accounts with at least two products available for sale.

However, there are a few scenarios where the feature won’t apply:

• When the sale is part of a Sales Funnel.
• On payment pages that use an external Thank You Page.
• For purchases made using payment methods other than credit cards or outside of Brazil.

By using Hotmart Recommends, you can create an even more complete shopping experience for your customers while boosting your sales. Ready to try it out? 

 

Frequent asked Questions

❯ How do I remove a product from recommendations? 

If you have products you prefer not to include in Hotmart Recommends, follow these steps:

1. Log in to Hotmart through the link https://app.hotmart.com/
2. In the left sidebar menu, click on Tools and Show all.
3. Click on Checkout page settings.
4. Select the product you don’t want to recommend.
5. Look for Hotmart Recommends settings section.
6. In Offer eligible for recommendations select  None.
7. Then click on Save. 

❯ Can I customize the price of the recommended product?

No. The price displayed to the customer will always be the product's base price. However, you can change which offer is considered the base price. Here’s how to update the base price for a product:

1. Log in to Hotmart through the link https://app.hotmart.com/
2. In the left sidebar menu, click on Products and My products.
3. Select the product you want to change the base price.
4. Click on Pricing and offers
5. Look for the offer you want to change for base price or create a new offer, then click in Actions.
6. Now, select Make it the base price.