How to find the promotional link for Google Ads campaigns?

If you’re an affiliate or creator on Hotmart and use Google Ads to promote products, knowing where to find and how to use the correct promotional link is essential for the success of your campaigns.

Hotmart is a Google Ads-approved platform for click tracking, meaning that the links generated on the platform comply with Google's guidelines, ensuring greater compliance and better performance for your campaigns.

In this article, we’ll teach you how to find the optimized promotional link for Google Ads campaigns and answer frequently asked questions about the topic. To learn more about promotional links, check out this article.

What is the link for Google Ads campaigns?

The link for Google Ads campaigns is a custom URL that adheres to all tracking policies required by Google. This means it is designed to:

• Avoid compliance issues, such as ad disapproval.
• Improve campaign efficiency by providing accurate tracking.
• Protect your ad account by preventing policy violations that could lead to suspensions.

By using the optimized link, you reduce the risk of unexpected problems and ensure your campaigns run smoothly.

How to find the promotional link for Google Ads?

Finding the promotional link is simple, but varies depending on whether you are an affiliate or a creator. Below are the steps for each role:

❯ If you’re an affiliate, click here.

1. Log in to your Hotmart account at https://app.hotmart.com/.
2. In the left-hand menu, select Products, then My products.
3. Make sure you’re on the I’m an affiliate tab.
4. Find the product you want, and to access the promotional links, click the link icon located to the left of the Promote Product button.
5. On the new page, you’ll find all the promotional links for that product.
6. Click Generate link for Google Ads to automatically generate the optimized link.
7. Finally, click the copy icon to save the link to your clipboard.

And that’s it! You now have the optimized link ready to use in your ad campaigns.

❯ If you’re a creator, click here.

1. Log in to your Hotmart account at https://app.hotmart.com/.
2. In the left-hand menu, select Products, then My products.
3. Make sure you’re on the I’m a creator tab.
4. Find the product you want, and to access the promotional links, click the link icon to the right of the Promote Product button.
5. You’ll be redirected to the Promotional links page within your product’s dashboard.
6. On the new page, you’ll find all the promotional links for that product.
7. Click Generate link for Google Ads to automatically generate the optimized link.
8. Finally, click the copy icon to save the link to your clipboard.

And that’s it! You now have the optimized link ready to use in your ad campaigns.

Frequently asked questions

❯ The "Generate link for Google Ads" button isn’t visible. What can I do?

Try clearing your browser’s cache. If the issue persists, switch to another browser or device.

❯ What happens if I use the old link instead of the optimized link?

Hotmart recommends using the new Google-approved link to avoid:

• Ad disapproval: Campaigns with non-compliant links may be blocked.
• Reduced performance: Old links can hinder click and conversion tracking.
• Ad account suspension: Continuous violations can result in account bans by Google.

❯ What happens if a creator changes the sales page link?

If the creator changes the sales page URL, affiliates will need to generate a new optimized link. The old link will no longer work correctly, which could negatively affect on ongoing campaigns.

❯ Does the optimized link affect commissions?

No! Using the optimized link does not change the commission settings. All tracked clicks and sales will still be credited correctly.

❯ Can I use the optimized link on platforms other than Google Ads?

Yes! Although it’s designed for Google Ads, the optimized link works on other advertising platforms. It retains its tracking functionality and directs users to the configured pages.

❯ Is there any cost to using the optimized link?

No, the optimized link is completely free for affiliates and creators on Hotmart.

❯ Where can I find more information about Hotmart’s approval?

Google provides the Guidelines for third-party click tracking services, which explain the standards followed by Hotmart. You can access them directly on Google’s website.