How to set up my product's Checkout Page on Hotmart?

The Checkout Page is a key part of the buying experience for any digital product. It's where your customers enter their payment details, select a payment method, and view important information that builds trust—like support contact, purchase status, and even motivational messages that can boost conversions.

Customizing this page according to your strategy can make a real difference in your sales performance. In this article, you’ll learn how to access and set up your Checkout Page in Hotmart. You’ll also see what fields and sections you can configure and how each option can help improve your results.

How to access the Checkout Page settings?

To start setting up your Checkout Page, follow these steps:

1. Log in to your Hotmart account at https://app.hotmart.com.
2. In the left-hand menu, go to Tools > Show all.
3. Select Payment settings, or use the search bar to find it faster.
4. Choose the product you want to customize and click Continue.
5. You’ll be taken to the Checkout Page settings screen, where you can customize all available options.

What settings are available?

Inside the Checkout Page settings, you’ll find different sections you can adjust based on your product and sales strategy. Here’s a quick guide to each one:

• Sales status: Enable or pause product sales as needed. To temporarily stop sales, select Suspended sales, located below your product’s name.
• Support email: Add a valid email address where buyers can contact your customer support team.
• Name that appears on the statement: Set the name that will appear on your buyer’s billing statement. Learn more in this article.
• Notifications: Choose whether to show messages on your Checkout Page that display recent product interest from other buyers. See more details in this article.
• Payment options: Decide which payment methods (like credit card, bank slip, PayPal) will be available to your buyers. This helps you align your offer with your audience's preferences. Explore all payment options in this article.
• Bank slip settings: Select the days of the week when bank slip payment is visible, and set the expiration period. Note: Bank slips generated on weekends tend to convert 26% less than those issued on weekdays.
• Sales Recovery Tools: Choose whether to automatically enable Pix + Credit Card (Hybrid Payment) as a fallback for failed credit card payments due to insufficient funds. This option is exclusive for sales in Brazil, and you can read more in this article (only available in Portuguese).
• Price highlight: Choose whether to highlight the one-time payment price instead of the installment price on the Checkout Page. This option is exclusive for sales in Brazil.
• Buyer information: Decide which information buyers need to fill out at checkout—such as address, ID number, phone number, discount coupons, and Instagram username. You can enable or disable these fields based on your product and sales strategy.
• Online chat: Connect your Checkout Page with an online chat platform to answer buyer questions in real time. See how in this article.
• WhatsApp chat: You can also add a button for WhatsApp support. This helps build buyer confidence right up to the point of purchase. Learn how to set it up in this article.
• Thank You page: Decide whether buyers are taken to a Hotmart thank you page or a custom external page after purchase. In this article you can see how to set up a custom page.
• Hotmart’s Top Picks: Enable this option to show buyers related or complementary products after checkout, helping increase conversions and boost your sales. See more here.
• Language: If you sell to international buyers, choose which language your Checkout Page will display in.

Once you’ve customized everything to fit your needs, scroll down and click Save. Your settings will be applied immediately, and your Checkout Page will be ready to offer the best experience for your customers.