How can I track the source of my sales on Hotmart?

When promoting a digital product, it's important to understand which channels are generating the best results. This helps you analyze user behavior, refine your strategy, and confidently invest in the actions that actually work.

On Hotmart, you can track the source of your sales by adding parameters to your promotional links. These tools allow you to monitor the performance of campaigns on social media, websites, blogs, and other channels.

In this article, you'll learn how UTM, SRC, and SCK parameters work, the differences between them, how to apply them correctly to your promotional links, and how to view and export sales source reports on the platform. This information will help you better analyze your results and optimize your strategies more effectively.

What are UTM, SRC, and SCK parameters?

UTM, SRC, and SCK parameters are codes you add to the end of a link to identify where your traffic and sales are coming from. They're essential for anyone looking to track campaign performance and understand which channels and strategies are working best. Here's what each one means:

• UTM: A widely used standard in digital marketing for campaign tracking. The most common parameter is utm_source, which identifies the traffic source (for example, utm_source=facebook). It's compatible with many analytics tools, including Google Analytics.
• SRC: A Hotmart-specific parameter that tracks the source of a sale through affiliate links or alternative sales pages. It's great for external campaigns or when you want to track traffic outside the checkout page.
  SCK: Also exclusive to Hotmart, this parameter is used by creators to track campaigns that send traffic directly to the checkout page. Like SRC, it shows which channel led to the conversion, making it easier to analyze performance.

Using these parameters gives you more control over your campaigns and allows you to invest confidently in the channels that bring real results.

What options are available to track a sale’s source?

Currently, you can use UTM and SCK parameters to identify where your sales are coming from in the following scenarios:

• Hotmart website: shows sales from people who found your product through the Hotmart website. The product must be listed on Hotmart.com to access this data.
• Hotmart Product Page: shows sales made through a product page outside the Hotmart website—for example, from organic traffic (like a Google search) or campaigns using your promotional link.
• Hotmart Platform: shows sales made through Hotmart’s Affiliate Market.
• Club Sales: identifies whether a sale came from an ad inside Hotmart Club (our members area).

If you want to track sales from other channels beyond those listed above, it's essential to use parameters in your promotional link (HotLink).

How do I use UTM, SRC, and SCK parameters?

Once you understand what the parameters are, the next step is applying them correctly to your promotional links. This allows you to accurately track where clicks and sales are coming from. Below are examples of how to use UTM, SRC, and SCK depending on whether you’re a creator or an affiliate.

❯ If you're a creator, click here to learn more.

If you want to track your campaign performance based on the checkout page source, add the SCK or UTM parameter to your link. See examples below:

• Facebook campaign (fb):

https://pay.hotmart.com/XYZ?checkoutMode=X&sck=fb
https://pay.hotmart.com/XYZ?utm_source=fb

• Campaign from another website (aw):

https://pay.hotmart.com/XYZ?checkoutMode=X&sck=aw
https://pay.hotmart.com/XYZ?utm_source=aw

The part https://pay.hotmart.com/XYZ refers to the checkout page, while &sck=fb or utm_source=fb are the added parameters. After the sale, the “Source” field will reflect the parameter used.

To redirect to an alternative sales page or promote as an affiliate, use the SRC parameter:

http://www.go.hotmart.com/XYZ?src=fb
http://www.go.hotmart.com/XYZ?src=sa

❯ If you're an affiliate, click here to learn more.

If you're promoting a product as an affiliate, you can use the SRC parameter to track your campaign performance. Let’s say you place two ads on a blog and want to know which one drives more conversions. You can configure your links like this:

http://www.go.hotmart.com/XYZ?src=fb
http://www.go.hotmart.com/XYZ?src=sa

To make it even easier to manage your links with parameters and keep your campaigns organized, you can use Hotmart’s Link Manager. This tool lets you shorten, customize, and track your links all in one place. It’s ideal for anyone promoting multiple products and looking to streamline their strategy with more efficiency. Check this article to know more.

How do I create a UTM, SRC, or SCK code?

When adding a campaign parameter:

• Use the “?” symbol for the first parameter in a link
• Use the “&” symbol if the link already has another parameter

Examples:

http://www.go.hotmart.com/XYZ?src=facebook
http://hotmart.net.br/show.html?aa=M22R&src=facebook
http://www.go.hotmart.com/XYZ?utm_source=facebook
http://hotmart.net.br/show.html?aa=M22R&utm_source=facebook

Additional tips:

❯ Character limit: You can create codes with up to 30 characters, which makes it easier to identify the ad in reports without using excessive abbreviations.

❯ Pipe usage: Use the “|” symbol to organize and separate characteristics of your campaign. Example:

http://hotmart.net.br/show.html?a=A309434378M&src=crafts|adwords|tutorial
http://hotmart.net.br/show.html?a=A309434378M&utm_source=crafts|adwords|tutorial
This way, when you export your sales reports, you can split the data into columns and see which channels delivered the best results.

❯ Underscore: The underscore (_) is not allowed because it's reserved for internal system use.

How do I analyze the results?

Once you've added the parameters, follow these steps to view your sales source reports:

1. Go to https://app.hotmart.com/.
2. In the left-hand menu, click Sales, then select Sales management
3. On the right side of the screen, click Sales Source Dashboard. You can also click here to go directly.
4. Select the tab that matches the parameter you used: UTM, SCK, or SRC.

That’s it! In this dashboard, you can view where your sales are coming from using charts and metrics that make it easy to analyze each channel.