What is Hotmart Analytics and how do I access it?

Hotmart Analytics is a powerful tool that provides detailed insights into your business performance on the Hotmart platform. It helps you make informed and strategic decisions by offering clear and organized data about your products and sales.

Available exclusively to creators, Hotmart Analytics gives you an overview of your product’s performance, allowing you to track key metrics like page visits, segmented audience data, and conversion rates.

It’s important to note that Hotmart Analytics doesn’t replace Google Analytics but rather complements it. While Google Analytics helps you understand the source and behavior of your traffic, Hotmart Analytics focuses specifically on optimizing your results within the Hotmart platform.

❯ To access Hotmart Analytics, follow the steps below:

1. Log in to your Hotmart account at https://app.hotmart.com.
2. In the left-hand menu, click on Sales > Sales management.
3. Click on the Analytics icon on the right side of the screen.

That’s it! Hotmart Analytics will open, giving you access to detailed information about your business.

Note: This tool is available only for creators.

❯ Explore the features of Hotmart Analytics

Hotmart Analytics organizes data into five main tabs, making it easier to analyze and interpret the information. Here’s a quick overview of what each tab offers:

• Home:
  Displays general stats for your product, including total visitor numbers and the pages tracked by your code.
  
  
• Segmentations:
  Allows you to segment visitors in various ways, helping you identify which audiences and behaviors drive the most sales. Key segmentations include Traffic Source and Offers.
  
  
• My Pages:
  Shows conversion and usage metrics for each tracked page, giving you a clear view of individual page performance.
  
  
• Conversions:
  Lists conversions for each parameter in your HotLinks, crucial for assessing campaign performance. For best results, use UTM and SRC parameters in your HotLinks. You can learn more about SRC by clicking here.
  
  
• Product Views:
  Offers a quick overview of essential business data like sales, traffic, page views, generated invoices, canceled purchases, and the reasons for cancellations. You can also check your credit card approval rate and identify top affiliates.