How to set up the Kwai pixel?

The Kwai pixel is a tool that allows you to track the results of your paid traffic campaigns on the social network. With it, you can measure, optimize, and influence the creation of audiences targeted at your campaigns.

The pixel works as follows: a code (pixel) is inserted on the sales page, payment page, and thank you page. With the code enabled on the page, you can map conversions and accesses according to your campaign flow on Kwai.

❯ How to find the pixel for my campaigns on Kwai?

The first step is to locate the campaign pixel in your Kwai account. Just follow the steps below:

1. Access your Kwai ad account (https://ads.kwai.com). 
2. In the top menu, click on Assets and then on Web Events.

3. Next, click on the Set up Web Events button.

4. In the box that opens, type a name to identify the pixel, select the Kwai Pixel card and the Installation type "Manually Install Pixel Code", then click Next.

5. Choose the Developer Mode option and click on Create.

6. Your pixel is ready for use! You can copy the identifier as shown in the image below.

❯ How to set up the Kwai pixel on the Hotmart platform?

With the code copied, it's time to start the setup on the Hotmart platform, following the steps below:

1. Access your Hotmart account via the link https://app.hotmart.com/. 
2. In the left sidebar menu of nine dots, click on Tools.
3. Click on Tracking Pixel.
4. Select the product and click on the Kwai provider card.
5. Then, paste the identifier in the pixel field.
6. Click Continue and set the pixel sending options according to your marketing strategy.
   a. To learn more about these advanced settings, access this article.
7. After completing the sending options, click Save to finalize the setup. And that’s it, your pixel is active!

The monitoring of sales and views are done on the campaign platform. Hotmart sends the data as configured, but the tracking is done directly on Kwai.