How can the autofill feature (Fast Buy) on the payment page help my sales?

If you sell digital products on Hotmart, you know that a good shopping experience can make all the difference in your conversion rate. With this in mind, the platform has developed the autofill feature at checkout, also known as Fast Buy.

What is Autofill and how does it work?

Our autofill feature, or Fast Buy, is an advancement on Hotmart's payment page that securely retrieves the personal and payment information of buyers who have previously made purchases on the platform, making the checkout process faster, simpler, and more efficient.

When a buyer enters their email during checkout, the system retrieves the buyer's information from the platform's encrypted database and automatically populates the fields, if available.

How does this feature impact your sales?

By simplifying the purchasing process, autofill reduces the time the buyer spends at checkout, decreases cart abandonment, and can increase the final conversion rate by up to 7%. In other words, this feature directly contributes to the growth of your revenue.

Frequently Asked Questions

❯ Is it safe for buyers?

Yes. All buyer information is stored securely and encrypted, and the feature complies with all security regulations required by international data protection laws, as well as adhering to the PCI DSS standard, which ensures the security of card data. Additionally, the information is displayed only to the buyer and can be reviewed or edited before completing the purchase.

❯ Can the buyer choose a different payment method?

Yes! Even if the data is autofilled, the buyer can change the payment method and edit their information by clicking "Edit" on the checkout page.

❯ How can I activate Fast Buy on my checkout?

The feature is being gradually implemented across all payment pages in Brazil, Mexico, Colombia, Argentina, Chile, Peru, Bolivia, and Ecuador, with international checkouts to be added soon. As it is a native feature, you don't need to make any configuration: it will be automatically activated in your checkout.

❯ Why is Fast Buy a significant improvement?

Making the buying process easier is one of the most important steps to ensuring a good experience and, of course, selling more. With Fast Buy, you provide a smoother and more efficient purchasing process that respects data security and enhances your results.