How to set up the Twitter pixel

The Twitter pixel is a tool that can help those who work with paid traffic to measure, optimize, and create targeted audiences for their campaigns.

It works with a code that, when configured on the sales pages, checkout page, and thank you page, allows you to map your Twitter campaign flow.

Check out how to configure it below: 

Step one: obtaining the identifier

1 - Access your Twitter ad account here: https://ads.twitter.com/

2 - On the main screen, click on Tools > Events Manager (this option will appear after configuring a credit card in "Payment methods”).

3 - Next, click on Add events.

4 - Create Purchase or Page View (formely Site Visit) conversion events.

5 - On the Setup Method screen,select Define event with code.

6 - On the next screen, Event installation,your don’t need to select any parameters if you want to track page views. To track purchase events, select the parameters for Value, Currency, and Contents.

7 - Save and return to the tracking page.

8 - Copy the Tag.

The Hotmart platform is evolving to make navigation easier and more straightforward for our users. Learn more about the update here. 

Important: this change is being implemented gradually. As such, some people will be able to see the change while accessing products and tools, while others, at the moment, won’t.

So, I’ll show you the steps for the current platform, as well as the new platform, okay? 

Step two: configuring the pixel on Hotmart

New platform

1 - Access your Hotmart account here: app.hotmart.com

2 - In the top right browse menu, select Tools.

3 - Select tracking pixel and pick what you want to track;

4 - On the new screen, select Twitter and paste the identifier (Tag copied in the previous step).

5 - Click Continue and choose the type of event to track. For each type of event chosen, an identifier will be requested. Go back to the Twitter event manager and copy the ID of the type of corresponding event (e.g. Purchase event).

6 - Paste the Event ID in the related field in the Pixel settings and click Finish to finalize the setup. And that’s it, your pixel is active!

Current platform

1 - Access your Hotmart account here: https://app-vlc.hotmart.com/login

2 - On the left-side menu, click onTools.

3 - Select tracking pixel and pick what you want to track;

4 - On the new screen, select Twitter and paste the identifier (Tag copied in the previous step).

5 - Click Continue and choose the type of event to track. For each type of event chosen, an identifier will be requested. Go back to the Twitter event manager and copy the ID of the type of corresponding event (e.g. Purchase event).

6 - Paste the Event ID in the related field in the Pixel settings and click Finish to finalize the setup. And that’s it, your pixel is active!