How to set up the Pinterest pixel

The Pinterest pixel is a tool that can help anyone who works with paid traffic to measure, optimize, and influence audiences focused on their campaigns.

It works with a code that, when configured on the sales pages, checkout page, and thank you page, allows them to be mapped along with your Pinterest campaign flow.

Here’s how to configure it: 

Step one: obtaining the identifier

1 - Access your Pinterest ad account here: https://ads.pinterest.com/
2 - On the main screen, click on Ads > Conversions
3 - In Tag Generator, copy the number of your identifier

Step two: configuring the Pinterest pixel on Hotmart

1 - Access your Hotmart account: https://app-vlc.hotmart.com/login
2. On the left side menu, click on Tools
3. Click on Tracking Pixel
4 - Select the product and click on the option Pinterest
5 - Next, paste the identifier
6 - Click on Continue and configure the pixel sending options
7 - Click on Finish to finalize the configuration And that’s it, the pixel is active!