How to create a product on Hotmart?

Creating a product on Hotmart is a great way to turn your knowledge and skills into a digital business. We provide a complete environment for you to start selling online, manage your sales, and reach a global audience. Plus, you can add as many products as you like, at no cost.

One of the main benefits of selling on Hotmart is the possibility to offer products in different formats, such as online courses, eBooks, tickets for in-person events, and even subscriptions. This variety allows you to tailor your offers to meet your audience’s needs and align with your business goals. To see all the available product formats, check out this article.

This article will walk you through every step to add your product within our platform, ensuring it’s ready to start generating sales and driving business growth. You'll also find detailed guides on different product formats, all in one place.

❯ Creating a product from scratch

Follow these steps to create your product:

1. Log in to your Hotmart account at https://app.hotmart.com. If you don’t have an account yet, create one following these steps.
2. In the sidebar menu, click on Products and then My products.
3. In the upper right corner, click + Create product.

On the next screen, choose the format for your product.

❯ Adding information to your product

After selecting the product format, you’ll be redirected to a new page. Complete the required fields under Information:

• Product name: Enter a name for your product.
• Description: Provide a detailed description for buyers (at least 200 characters).
• Product image: Upload an image in JPG, PNG, or GIF format (maximum size of 5 MB).
• Additional information: Choose the product's language, category, and market segment.

If you’re adding a Physical product, you’ll also need to provide additional details such as the category, weight, dimensions, shipping origin address, and shipping rules. For more information, see this article. Remember that this option is only available in Brazil.

Once you’ve completed these fields, click Continue.

❯ Setting your product’s price

In the Pricing tab, you may encounter two different scenarios, depending on the product format you are creating.

If your product is a Subscription or Community, you will need to set up a payment plan for recurring payments, specifying the price, payment frequency, and available payment methods. For more details, check the subscription guide or the community guide.

However, if you are creating any other product format, you will need to define the following financial aspects:

• Currency: Select the currency in which your product will be sold.
• Guarantee period: Set the time frame for customers to request a refund (7, 15, 21, or 30 days).
• Payment method: Choose between a one-time payment, installments with fees, or installments without fees for the buyer. If you choose installments, specify the maximum number allowed.
• Currency conversion: Decide whether to enable currency conversion for international sales.

After filling out all the fields, click Continue or Save and continue, depending on the product type you are creating.

❯ Understanding specific cases

If you’ve clicked Save and continue, it means that the initial part of your product creation has been completed successfully. Now, you’ll be redirected to your Product Dashboard, which we’ll discuss at the end of this section.

However, this option may vary depending on the product format you’re creating. In some cases, additional information is required during the initial process. Below, we explain the specific steps for each scenario:

❯ If you are creating an Online course, click here to learn more.

If you are creating an Online course, you must also complete the Members area tab. In this tab, you can choose where your course will be hosted. Here are your options:

• Add the course to an existing Club: If you want to add your course to a previously created Club, simply select it at this stage.
• Add the course to a new Club: If you don’t have a Club or want to create a new one, click + Create Hotmart Club. Then, enter the name and a custom URL for your Club.
• External Members Area: If you prefer to host the course outside of Hotmart Club, click Use external members area and provide the necessary information (link, name, and student access credentials).

Once you’ve selected where your course will be available, the Content subsection will open. You’ll need to specify whether you already have the course content:

• If you select No, I don't have content yet, you’ll need to upload a description or a schedule file for your course.
• If you select Yes, I have the content, you’ll need to click Add content, which will open a new page. Upload at least one paid module, specify the author, and click Publish. After publishing at least one module, return to complete the remaining steps.

When you’re done, click Next.

❯ If you are creating a Community, click here to learn more.

If you are creating a Community, you must also complete the Personal information, Settings, and Terms and Policies tabs. Below you can see how:

• Personal Information: Complete any pending personal information required for your registration.
• Settings: Configure the privacy settings for your community.
• Terms and Policies: Confirm that you have read and agree to the Terms of Use, Personal Data Processing Policy, and Hotmart’s Privacy Policy.

When finished, click Next.

❯ If you are adding a Physical product, click here to learn more.

If you are adding a Physical product, you must also complete the Product page and Terms and policies tabs. 

In the Product page tab, select where your product will be sold:

• Custom sales page: Customize your product’s sales page using Hotmart Pages. Learn more here (only available in Portuguese).
• Marketplace: By default, your product will appear in Hotmart’s Marketplace, but you can disable this option if you prefer.
• External sales page: If you already have a sales page hosted elsewhere, link it to your product by entering the URL so that the Hotlink directs buyers to that page.

In the Terms and Policies tab, confirm that you have read and agree to the Terms of Use, Personal Data Processing Policy, Commercial Partnership Agreement for Physical Products, and Hotmart’s Privacy Policy.

When finished, click Next. Please note that this option is only available for Brazil.

❯ If you are adding an Online event, click here to learn more.

If you are adding an Online event, you must also complete the Dates and time tab. In this tab, provide the following information:

• Event duration: Specify the start and end dates for your online event.
• Start and end times: Set the start and end times of the event.
• Time zone: Indicate the time zone for the event schedule.

After filling in all the required information, click Continue.

❯ If you are creating an Online consulting service, click here to learn more.

If you are creating an Online consulting service, you must also complete the Sessions tab. In this tab, you need to provide the following information:

• Session type: Specify whether you will offer a single session or a package of sessions.
• Days and times: Indicate the days of the week and times when your service will be available, as well as your break times.
• Duration and availability: Specify the period during which the service will be offered and any times when you will be unavailable.

After filling in all the required information, click Continue. Please note that this option is only available for Brazil.

Once you’ve completed the necessary steps and saved your settings, you’ll be redirected to your Product Dashboard. In the panel, you’ll find various options to complete your product creation and ensure everything is ready for launch.

❯ Adding content to your product

In the Product Dashboard, click on the Product content tab to upload your product files. Pay close attention to the supported file formats, requirements, and recommendations listed in this tab.

Below you can check all upload rules and recommendations based on the product type you’re adding:

❯ eBook

• Upload limit: Up to 20 files, with a maximum size of 250 MB each.
• Supported formats: PDF, ePub, XLS, XLSX, XLSM, XLSB, or CSV.
• Upload a file with a cover that displays the author’s name and a title consistent with the product name. If you are not the author, follow the recommendations in the Product content section.
• Ensure the author’s name is visible, and that the content does not contain material freely available online or generated by AI.
• Activate DRM Social to protect your eBook from illegal sharing. Learn more in this article.

❯ Image and Photo

• Upload limit: Up to 20 files, with a maximum size of 250 MB each.
• Supported formats: PNG, JPG, JPEG, GIF, ZIP, or RAR.
• Ensure that the content is original and does not contain material freely available online or generated by AI.

❯ Audio, Music, Podcast and Audiobook

• Upload limit: Up to 20 files, with a maximum size of 250 MB each.
• Supported formats: MP3, MP4, M4A, WMA, ZIP, or RAR.
• Ensure that the content is original and does not contain material freely available online or generated by AI.

❯ Film and Screencast

• Upload limit: Up to 20 files, with a maximum size of 250 MB each.
• Supported formats: WMV, MP4, MP5, AVI, MOV, ZIP, or RAR.
• Ensure that the content is original and does not contain material freely available online or generated by AI.

❯ Mobile App

• Upload limit: Up to 2 files, with a maximum size of 250 MB each, including a PDF user manual.
• Supported format: APK.
• The user manual must include a cover with the author’s name and a title consistent with the product name.
• You can provide the app download on Hotmart, external drives, or in an external members area, as long as the delivery process is explained in the uploaded manual.
• Ensure that the content is original and does not contain material freely available online or generated by AI.

❯ Downloadable files

• Upload limit: Up to 20 files, with a maximum size of 250 MB each, including a PDF user manual.
• Supported formats: ZIP or RAR.
• The user manual must include a cover with the author’s name and a title consistent with the product name.
• Ensure that the content is original and does not contain material freely available online or generated by AI.

❯ Downloadable program

• Upload limit: Up to 2 files, with a maximum size of 250 MB each, including a PDF user manual.
• Supported formats: ZIP, RAR, or EXE.
• The user manual must include a cover with the author’s name and a title consistent with the product name.
• You can provide the software download on Hotmart, external drives, or in an external members area, as long as the delivery process is explained in the uploaded manual.
• Ensure that the content is original and does not contain material freely available online or generated by AI.

❯ Source code

• Upload limit: Up to 2 files, with a maximum size of 250 MB each, including a PDF user manual.
• Supported formats: ZIP, RAR, or EXE.
• The user manual must include a cover with the author’s name and a title consistent with the product name.
• Ensure that the content is original and does not contain material freely available online or generated by AI.

Important: For some product formats—such as Physical products, Online courses, Subscriptions, Community, Online events, and Tickets for in-person events—you won’t see the Product content tab in the Product Dashboard. This is because these formats require a different setup, which is explained in the relevant articles in the following section: How to complete other product setups?.

❯ Defining sales pages

In the Product page tab, choose where your product will be available for sale:

• Custom sales page: Customize your product’s sales page using Hotmart Pages. Learn more by clicking here (available in Portuguese).
• Marketplace: By default, your product will appear in the Hotmart Marketplace, but you can disable this option if you prefer.
• External sales page: If you already have a sales page hosted on another platform, you can associate it with your product by entering the URL so the Hotlink directs customers to that page.

If you are adding an Online event, this tab will appear as a Sales page.

❯ Completing the creation process

Finally, make sure all your information in the Personal information tab is complete. This step is essential for completing your product creation. If you have any questions about filling out your data, see this article.

Once everything is complete, go to the Panel tab and click the Submit product button located at the bottom right of the page. By clicking this button, you confirm that you agree to Hotmart’s Personal Data Processing Policy.

After submitting your product, your product will go through a verification process, which usually takes around 15 minutes, though in some cases, it can take up to one business day. Once approved, your product will be ready for sale.

If any inconsistencies are found during verification, you will receive a notification. Check this article to understand the possible reasons and how to resolve them.

How to complete other product setups?

In most cases, the steps described above are sufficient to submit your product for approval. However, some product formats require additional configurations to ensure everything works properly.

To help you with this, we’ve prepared comprehensive guides that explain both mandatory and optional configurations for product types with specific needs. This way, you have all the necessary information in one place.

Check the guides below for detailed instructions based on your product type:

• Online Course: Everything you need to know to create and set up your product
• Subscription: Everything you need to know to create and set up your product
• Online Event: Everything you need to know to create and set up your product
• Tickets for In-Person Events: Everything you need to know to create and set up your product
• Online Service: Everything you need to know to create and set up your product
• Community: Everything you need to know to create and set up your product
• Physical Product: Everything you need to know to create and set up your product (available in Portuguese)
  
  

Frequently Asked Questions

❯ What happens if I change the price or commission of a product after I finish creating it?

After completing the creation process, any changes to the price or commission will take 3 days to take effect. During this time, all affiliates promoting the product will receive an email notification about the update, as it directly affects the commission they earn per sale. This period allows affiliates to adjust their campaigns and decide whether they want to continue promoting the product.

❯ Can I edit my product information after it has been published?

Yes! You can edit your product anytime you need. To update information such as the image, name, or description, go to Products > My products, select the product you want to edit, and click on the Basic information tab in the Product Dashboard.

❯ Can I organize my products in one place?

Yes! With Hotmart Club, our free members area, you can gather all your products on a single page. This makes it easier for buyers to access your products and gives you the opportunity to create a personalized product display, helping you promote new launches and offers.

If you don’t have a Hotmart Club yet, follow the steps in this article. If you already have an active Club, check this article to learn how to add new products to your members area.