Online Event: Everything you need to know to create and set up your product

Hosting online events is one of the most powerful strategies to engage your audience and boost your sales. Whether it's a workshop, group mentoring, webinar, or live class, these formats allow you to create a closer connection with your audience and deliver immediate value. On Hotmart, you can turn this experience into a digital product and add more value to your business.

This guide will show you how to create and set up an online event on the platform, from uploading the product to linking the livestream. Additionally, you'll learn how to create call-to-action buttons to encourage real-time purchases and access a detailed FAQ to resolve any questions that may arise during the process.

How to Create an Online Event

he first step to making your online event available on Hotmart is to create the product. In this step, you will define the basic information, such as the event name, date, and time. You’ll also define the price, payment methods, guarantee period, and on which sales pages your product will be sold.

Next, we'll teach you step-by-step everything you need to create and submit your product:

❯ Creating an Online Event from Scratch

The first steps to create your online event on Hotmart are:

1. Log in to your Hotmart account at https://app.hotmart.com. If you don't have an account yet, create one by following the steps in this article.
2. On the side menu, click on Products and then My Products.
3. In the upper right corner, select + Add Product.
4. On the new screen, choose Online Event as your product format.

❯ Adding Information to Your Event

After selecting the online event format, you will be redirected to a new page. On it, fill in the fields in the Information tab:

• Event Name: Enter the name of your online event.
• Description: Create a detailed description for event participants (minimum 200 characters).
• Product Image: Add an image in JPG, PNG, or GIF format (maximum 5 MB).
• Additional Information: Select the language, category, and market related to your event.

After filling in this information, click Continue.

❯ Setting the Event Duration

After defining the basic information of your event, you will need to specify the duration:

• Dates and Times: Define the duration of your event, including the start and end dates. Also, specify the start and end times.
• Time Zone: Set the time zone according to the location where the event will take place.

After filling in this information, click Continue.

❯ Pricing Your Event

In the Pricing tab, define the financial details of your event, which will be your product's standard offer:

• Currency: Choose the currency in which your event will be sold.
• Guarantee: Define the guarantee period for buyers to request a refund (7, 15, 21, or 30 days).
• Payment Method: Choose between one-time payments, installment payments with fees, or installment payments without fees for the customer. If you choose installment payments, define the maximum number of installments.
• Hotmart One Project: Indicate if you want to collaborate with the project, which donates part of your sales to a charity in Brazil.
• Currency Conversion: Choose whether you want to enable currency conversion for international sales.

When finished, click Save and Continue to finalize the initial registration of your online event.

❯ Setting Up Your Sales Pages

Now, you'll find more settings to complete and successfully submit your product.

On the Sales Page tab, choose which types of pages your course will be sold on:

• Custom Sales Page: Customize your product's sales page using the Hotmart Pages tool. Learn more by  clicking here. (only in portuguese).
• Marketplace: By default, your product will be displayed on the Hotmart Marketplace. However, you can turn off this option if you prefer.
• External Sales Page: If you already have a sales page hosted on another provider, you can associate it with your product by entering the URL so the Hotlink redirects to that page.

Important: Remember to add the event date and time to the sales page to inform your buyers in advance. The data must be the same as you entered when creating the product.

❯ Setting up the Event Area

On the Event Area tab, you'll need to configure your event area. You can go live, schedule webinars, or add recorded lectures and content in this space. To configure it, follow these steps:

1. Click on the Access Event Area button.
2. Click the blue Create button on the new screen and select the New Module option.
3. On the module creation screen, fill in the information:
   • Name: Define a name for the module.
   • Type: Select the type of module you want to create (main, additional, or paid additional).
   • Display: Customize the module's display.
   • Content Access: Select which groups will have access to the module and if you want the content to be free.
4. When finished, click Save to return to the previous screen.
5. Locate the module you just created in the list and click the Add button in the right corner. Then, select Content.
6. By selecting the Content option, you will create a content page or lesson. Define the name, image, and description with essential information (such as a welcome text, event context, schedule, and important links). You can also provide extra content; when finished, simply click Save.
7. In the pop-up, click Publish Now to make the newly created content accessible.

After saving the event area settings, return to the Product Dashboard page to submit your product.

❯ Product Submission and Review

To complete your product registration, please double-check your Personal Information on the dashboard. This step is essential when submitting your product. If you have any questions about how to add your information, consult this article. Once completed, click on the Dashboard tab and click Submit Product. By submitting your product, you agree to Hotmart's Personal Data Processing Terms.

Your product will then undergo a review process, which typically takes about 15 minutes but may extend to one business day. Once approved, your product will be ready for sale.

If any issues arise during the review process, you'll receive a notification with details. Please refer to this article to understand the possible reasons and solutions.

How to Set Up an Online Event

Now that you’ve created your event, it's time to add the final touches. You’ll learn how to add livestreams, create offer buttons, and read a complete FAQ to ensure a smooth experience for both you and your audience. 

❯ How to Add Livestreams to an Online Event

Livestreams are a great way to engage your audience in real time, share exclusive content, and build a stronger connection. They make your event more dynamic and let you interact directly with your audience, answering questions and getting instant feedback. Here's how to add a livestream to your Hotmart online event: 

1. Access your Hotmart account: Go to https://app.hotmart.com and log in.
2. On the left-hand side menu, click on Products and then My Products.
3. Select the online event you want to set up.
4. In the product dashboard, click on Event Area on the left-hand side menu.
5. Then, click on Access Event Area.
6. Click the blue Create button and select New Module.
7. Fill in the information according to the instructions in the Setting up the Event Area. Click Save.
8. Find the module you just created, click the Add button (located on the right), and select Livestream.
9. Choose the platform (YouTube or Vimeo), add the livestream link, set a title and description, and specify if you want to save the stream after it's finished.
   • For help with your livestream, consult these articles: YouTube or Vimeo.
10. Set the date and time for your live stream. You can also schedule the release of the content on a specific date after the purchase.
11. Click Save to return to the previous screen.
12. Find the module you just created, check the box, and click Publish.

To start your livestream, click Go to Dashboard on the right side of the module. Make sure everything's ready on YouTube or Vimeo, then start your livestream there. Finally, click Start Livestream in Hotmart to begin your event.

❯ How to Create Sales Triggers During Your Livestream

Sales triggers are a great way to boost sales during your livestream. They appear directly in the chat and direct your audience to specific products or services. Here's how to create one:

1. Access the livestream dashboard: Click "Go to Dashboard" on your live stream.
2. Create a new trigger: In the "Triggers" section, click "New Trigger."
3. Choose a trigger type:
   • Button with external link: Create a button that redirects to a specific page. Set the button text (e.g., "Buy Now"), display time, and link.
   • Highlighted message: Create a message that stays on the screen. Write a message up to 96 characters and set the display time.
4. Activate the trigger: Toggle the button to activate it. It will appear during your live stream.

Note: You can create multiple triggers, but only one can be active at a time.

Frequently Asked Questions

❯ Is it possible to create a free online event?

No. The minimum price for an online event on Hotmart is  US$ 3,90..

❯ Can my event last more than one day?

Absolutely! You can set your event to run up to 30 days! If the event lasts longer than 30 days, we recommend creating a product in the Online Course format.

❯ Can I create weekly or monthly events?

We recommend creating separate events for each week or month.. This strategy can create a sense of urgency and drive sales.

❯ Can I set different time intervals for each day of an event?

Currently, you can only set one start and end time for your event. If you need to schedule different times for specific days, you can add this information to your Hotmart product page or an external sales page.

❯ Can I use recorded videos in my online event?

Yes, you can! You can add videos from platforms like YouTube or Vimeo, or even upload your own recorded livestreams. However, keep in mind that recorded videos won't allow for live chat interaction.

❯ Can I access the chat history after the event?

Definitely! Just click on Go to Dashboard next to your event, and you can view ratings and chat history.

❯ How does the refund process work? 

Refunds for online events follow the same rules as other Hotmart products. Here are some key points:

• Clear Refund Policy: Clearly state your refund policy on your sales page, especially if you offer a 7-day refund window with a 48-hour advance notice.
• Creator Responsibility: As the creator, you're responsible for setting the refund rules and handling any related issues.

For more detailed information, please refer to Hotmart's Terms of Use.