How to manage students in Hotmart Club?

Using Hotmart Club as your members area makes managing your products and students much more organized and efficient. With Club, you can view, manage, and track all users in one place, plus configure features like groups, gamification, messaging, and more.

If you're wondering where to start, it's important to know that student management can be done in two ways:

• General management of the members area: Manage all users in your members area, regardless of which products they have access to.
• Management by product: Manage students individually within each course, subscription, community, or event you offer.

In this article, we’ll walk you through how to access these options and make the most of Hotmart Club’s tools.

Managing users in the members area

When you add a product to Hotmart Club, all students who purchase that product automatically become part of your members area. That’s why there are multiple ways to manage your Club members through the left-hand menu in your members area.

❯ Accessing the Members tab: Track student progress, improve communication, and manage users in one place

To manage users in your members area, follow these steps:

1. Log into your Hotmart account at https://app.hotmart.com/. 
2. In the left-hand menu, click Products and then Members area.
3. Select the members area you want to manage.
4. In the left-hand menu, click Members.

When you open the Members tab, you’ll see a list of all registered users. By clicking the three-dot icon next to each name, you can perform several actions, such as:

• User details: View student progress, engagement level, and personal information. You can also check all the products they have purchased and currently have access to.
• Resend access: If the student didn’t receive or lost the login email, you can resend their access details quickly.
• Block or restore product access: Restrict or reactivate a student’s access to specific products in your members area.
• Change group: If you organize students into groups, you can easily move them from one group to another. For more details on this feature, check out this article.
• Remove user: If the student was manually added and did not purchase a product, you can remove them from the members area.

In addition to these actions, you can also:

• Search for users: Use the search bar to find users by name or email.
• Filter by products: Apply filters to refine your search for specific products.

Lastly, you can import students into your Hotmart Club by clicking + Add members. This feature lets you manually add users to your members area, granting them access to specific products as bonuses or assigning them roles as moderators. For more details, check out this article.

❯ Accessing the Gamification tab: Motivate students to achieve better results and stay engaged

If you want to create a more dynamic and interactive experience for your students, the Gamification tool in Hotmart Club can help. With it, you can set up point systems and rewards to encourage student progress and continuous engagement with your content.

To access the gamification area of your members' area, follow these steps:

1. Log into your Hotmart account at https://app.hotmart.com/. 
2. In the left-hand menu, click Products and then Members area.
3. Select the members' area you want to manage.
4. In the left-hand menu, click Gamification.

In the gamification screen, you can create point rules for different types of student interactions, such as watching lessons, completing modules, or taking quizzes. You can also define reward rules, such as unlocking certificates or symbolic prizes, increasing engagement and making learning more fun. For more information, check out this article.

❯ Accessing the Analytics tab: Get full reports on user engagement and progress

Tracking student performance is essential to understanding how they interact with your courses and improving their learning experience. The Analytics menu provides complete reports on user engagement and progress.

To access this feature, follow these steps:

1. Log into your Hotmart account at https://app.hotmart.com/. 
2. In the left-hand menu, click Products and then Members area.
3. Select the members' area you want to manage.
4. In the left-hand menu, click Analytics.

The Analytics tool is divided into three tabs:

• Courses: Track key metrics such as course completion rates, active users, and student feedback. Learn more in this article.
• Communities: Monitor engagement metrics, including the number of members, views, and posts. Find out more about communities in this article.
• Gamification: View ranking details and points, along with the number of interactions per student. Learn more here.

Tip: Use the available filters to segment data by specific time periods or individual products, making analysis easier.

Managing users by specific products

In addition to managing your entire members area, you can also manage students individually for each product. This is useful for performing specific actions within courses, subscriptions, communities, or events.

To manage users by product, follow these steps:

1. Log into your Hotmart account at https://app.hotmart.com/. 
2. In the left-hand menu, click Products and then Members area.
3. Select the members area you want to manage.
4. In the left-hand menu, click Products.
5. Select the product you want to manage and go to the Users tab.
   • For online event products, this tab is called Participants.

Once inside the Users tab, you’ll find different details about your product and students, as well as options to perform individual or bulk actions. Here’s what you can do:

❯ Overview: View general information about your product

When accessing the Users tab, you’ll see an overview with general information about all users in the product or based on the applied search filter. In this overview, you can find the total number of users, the completion percentage, content consumption progress, and engagement with your product.

❯ Search bar, filters, and segmentation: Easily find users

If you’re looking for a specific student, you can use the search bar to find users by name or email. However, if you need to locate specific groups, click Filters to view different options that help you find one or more users:

• Content: Filter by progress, group, content pages, and quizzes.
• Access: Filter by purchase date, first and last access, access type, and whether the user is part of Access Plus. To learn more about Access Plus, check out this article.
• User: Filter by engagement level, name, email, language, and categories.

Additionally, you can create custom segments by clicking + New segmentation, located in the upper-right corner of the page. This tool allows you to configure filters and save segmentations for future searches. For example, you can create a segment of students who haven’t completed 50% of the course.

❯ User list and actions: Manage users individually or in bulk

Next to each student’s name in the Users tab, you’ll see individual details such as the date of their last access, access status, engagement level, and progress.

If you select one or more users and click Actions, you can apply various settings:

• Export student list: Download a CSV file with details like name, email, progress, and group.
• Change group: Select one or more students and move them to a different group.
• Resend access: Send the login information email again to selected students.
• Block or restore access: Restrict or reactivate a student’s access to the product.
• Send communication: Send up to two email messages via the members' area using the free Hotmart Send plan. To learn more, click here (only available in Portuguese).

❯ Importing users: Grant exclusive access to your product

By clicking Import users, you can manually add students, ensuring they receive access only to this specific product. If you have any questions, check out this article for more details on how to import users by product.

❯ User details: View detailed information about students

If you need to see specific information about a student, simply click on their name in the Users tab. This will open a screen with full details, where you can check:

• Personal information, such as assigned group and role.
• Progress and course completion.
• Quiz results.
• Course activity history.

Note: For online course or subscription products, you can assign different roles to students, such as moderator or administrator. This feature allows you to delegate specific responsibilities, such as content moderation. For more details, check out this article.

Frequently Asked Questions

❯ How do I set a student’s access duration?

Access duration settings are only available for online courses or subscriptions. Check out this article to learn how to configure it.

❯ Can I remove a student?

Deletion is only allowed for manually imported users. If a student made a purchase, you can block their access instead, as explained above.

❯ What should I do if a student can’t access a product?

A student may lose access for various reasons, such as a forgotten password, account restrictions, manual content blocking, or payment issues. We recommend checking all possibilities first to identify the exact cause and resolve the issue.

❯ Where can I find students' purchase details?

These details are available in the platform’s sales report. Check out this article for more details.