How to access Hotmart Club Analytics and track my course metrics?

Hotmart Club Analytics is the ideal tool to track your course performance and understand your students' behavior. With it, you can view detailed data on engagement, progress, and student participation in your members area. These insights help you make strategic decisions to improve the learning experience and optimize your content.

In this article, you'll learn how to access Analytics and explore all available features to gain valuable insights into your courses.

How to access Hotmart Club Analytics?

❯ To access Analytics data, follow these steps:

1. Log in to your Hotmart account via https://app.hotmart.com.
2. In the left-hand menu, click Products, then select Members area.
3. Click on the desired members area.
4. In the left-hand menu, click Analytics.

By following these steps, you'll have access to detailed information displayed in organized charts and tables, making data analysis and interpretation easier.

What information is available in Analytics?

Hotmart Club Analytics is divided into three main tabs, each providing specific metrics to help you manage your members area:

• Courses: Tracks course performance metrics and student behavior.
• Communities: Displays engagement data, number of members, and interactions within the community. Learn more about Communities here.
• Gamification: Provides information on rankings, scores, and student interactions. Learn more about Gamification in this article.

Below, we explain in detail how to explore the Courses tab and better understand the available metrics to track your students.

❯ Courses: How to explore key metrics and interpret them

In the Courses tab, you’ll find several metrics that help you understand the performance of your content.

Important: Use the available filters to refine your search by product and specific time period.

❯ At the top of the screen, three key indicators provide an overview of your course:

• Newly enrolled students: Shows how many students gained access to the course during the selected period (via purchase, invitation/import, or free access). If a student purchases multiple courses, they will be counted in each one.
• Students who accessed the courses: Displays the number of students who accessed the course within the selected period, regardless of when they gained access.
• Students who started the courses: Indicates how many students began consuming the content within the selected period.

Clicking See more allows you to see a table with detailed information.

❯ Below that, the Total number of accesses to the courses metric shows the total number of accesses made by students in the selected period, considering any type of entry (purchase, invitation/import, or free access).

By clicking Explore metrics, you can view a detailed table with individual student access records.

❯ The Student lifecycle chart helps you understand the student's journey in the course, classifying them into four categories:

• New students: Those who accessed for the first time in the selected period.
• Retained students: Those who accessed in the previous period and continue to access in the current one.
• Recovered students: Those who did not access in the previous period but returned in the current one.
• Inactive students: Those who did not access in the selected period but had accessed before.

By clicking Explore metrics, you'll access detailed charts and a table with each student’s status for the selected period. Remember, a student enrolled in multiple courses will appear more than once in the table.

❯ Finally, the Student progress in the courses metric shows the average progress of students throughout the course, divided into completion ranges (in 10% increments). The data reflects performance from the course's creation, without considering the selected date filters.

By clicking Explore metrics, you'll access a detailed chart and data on:

• Average progress rate: The average completion percentage of all students.
• Progress per student ratio: A table showing individual student progress.

How to use Analytics data to improve my courses?

The data available in Analytics is crucial to understanding student behavior and improving course performance. With these insights, you can:

• Improve student retention: Identify inactive students and create strategies to encourage them to return to the course.
• Enhance content: If the average progress is low, evaluate possible adjustments to make the course more engaging.
• Track growth: Use new enrollment data to assess the impact of your marketing campaigns.